genumisThe problem we solved
The Vitawell.tech blog team needs to track new publications and research from leading outlets every day and turn them into short digests covering the areas relevant to the blog. Done manually, that means a daily sweep through a list of sources, fact-checking, and rewriting — routine work we handed over to an AI agent.
The AI agent's daily process in Claude Cowork
Every day, on a schedule, an AI agent (Claude Cowork) starts up and runs the daily-research skill from a custom plugin. Here is what the process looks like, step by step.
Step 1. Checking existing articles in Airtable
First, the agent checks Airtable, where all previous articles and intermediate results are stored, to make sure it doesn't pick up a topic that has already been covered.
Step 2. Scanning sources for new publications
The agent goes through the list of sites defined in the skill, looking at the previous day, and checks whether any new articles fit the blog's categories. The results appear right in Claude:
For every match, the agent shows a short summary and waits for confirmation: the user picks which article to work on today. This is the only point in the process where a human is needed.
Step 3. Research and keywords
This time we picked article #4 from the research. The agent moves on to studying additional materials, and the Progress panel shows its plan for what comes next: draft the structure, write the article (saving everything to Airtable in parallel), and trigger the n8n workflow.
Step 4. Article structure
Based on the research results, the agent drafts the structure of the future article:
Step 5. Publishing via n8n → Ghost CMS
Once the text is ready, the n8n workflow takes over: it calls an AI agent that writes a cover-image generation prompt based on the finished text and saves it, after which the article is published to Ghost CMS.
Step 6. Social media copy and Buffer scheduling
After publishing, the agent prepares a short social media text (which is also saved), and then schedules the posts via Buffer MCP:
Tools used in the AI workflow
- Claude Cowork — orchestrates the whole process
- Airtable MCP — stores every intermediate step of the process
- n8n — triggers AI cover-image generation
- Ghost API — publishes the article
- Buffer MCP — schedules the social media posts
What human work was eliminated
- the daily manual sweep through the list of sources
- creating fact-checking tasks for the team in ClickUp
- rewriting the material
The human kept exactly one decision in this process — which topic to take on. Everything else, from research to scheduling social posts, happens automatically.