How We Calculate AI Agent ROI

Before building an agent, it's important to understand whether it will pay off. We use a simple, transparent method.

The formula

ROI is calculated as the ratio of net effect to the cost of implementation and support. In practice, we look at three components:

• Time saved — how many hours of routine work the agent removes.
• Conversion growth — how sales or retention change.
• Total cost of ownership — development, infrastructure, support.

Example

If an agent saves 200 hours of support work per month, and the value of those hours clearly exceeds the cost of running it, the project pays for itself within the first few months.

We track these numbers during the pilot, so the decision to scale is based on data — not gut feeling.